My Name is Niamh and I am Rua. Born and bred in Ballyhack, Co. Wexford. Moved to Waterford for college back in ’98. Lived and worked there till 2010 then moved back to Wexford.
It’s pretty much an accident that I ended up working in this field. After I was made redundant from Next back in 2010, I returned to education at the ripe old age of 30. I completed a FETAC Level 5 in Business and Computers followed by a Level 6 in Business Studies. In the summer of 2012, I answered an ad in the local paper looking for a digital marketing intern in local tech start-up Scurri. I got the job and started on a new path.
After a few years, my time in Scurri ended. At this stage, I knew I wanted to work in the industry but I also kind of fancied being my own boss. I knew what I had to do and I set myself a timeline. I started and finished my degree in Digital Design and Technology (with flying colours!).
In 2017, I set the wheels in motion to start my own business. It took me a while to think of a name. I wanted something that meant something to me, that I was connected to. I had an epiphany while out walking my dog Rua Bua and the name Rua Digital Media popped into my head. (Thankfully, I wasn’t walking Lily Pancakes that day…)
